01 / Fractional COO

Embedded operational
leadership.

For founder-led content and creative businesses ready to scale. I work inside the business for 3 to 6 months, fix what's breaking, build the systems and team structure to support the next phase, and hand back a company that runs without me.

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Engagement3–6 months

Commitment2 days / week

FocusSystems · People · Execution

ModelEmbedded retainer

Who it's for

Built for founder-led
creative businesses.

This engagement is designed for content agencies, production houses and creator businesses between £500k and £5M revenue, where operational complexity has outpaced the founder's bandwidth and the business is starting to stall.

Best fit

Content agencies and production houses
7-figure YouTube and creator businesses
Ad agencies scaling in-house production
Post-investment businesses needing operational structure
Founders ready to step out of day-to-day ops

Probably not

Pre-revenue or early-stage startups
Looking for a full-time executive hire
Need a project manager or VA
Not yet operationally complex enough to need a COO

What I do inside the business

Day-to-day operational leadership, not just strategy.

Audit systems, workflows, team structure and output — identify the operational levers that move the business most
Design and implement an operating cadence: weekly rhythms, accountability structures, review windows
Hire, onboard and coach operational leads so the business doesn't depend on the founder
Rebuild production pipelines and content workflows for consistency and throughput
Drive org design: who owns what, what gets escalated, and what never reaches the founder's desk
Document everything and hand off to the team — so the systems outlast the engagement

The approach

Diagnosis to handoff in four phases.

Every engagement runs the same arc, scaled to scope. The goal is not to make the business dependent on me. It's to make the business work without me.

01 — Weeks 1–2

Diagnose

Audit current systems, workflows, team structure and output. Identify the three operational levers that move the business most.

02 — Weeks 3–4

Design

Build the operating cadence, accountability structure and tooling. Align the team around clear priorities and a weekly rhythm.

03 — Months 2–4

Implement

Roll out the new systems alongside the team. Coach leads on running them. Solve problems in real time.

04 — Months 5–6

Hand off

Document, train and remove founder dependency. Leave behind a business that runs without me.

Recent engagement

7-figure YouTube business —
production restructure.

8-month engagement. 12M and 3.7M subscribers across two channels. Founder out of every production decision by month four.

missed shoots across the engagement

45%

faster pre-production efficiency per video series

founder hours on day-to-day scheduling by month four

"I went from spending 60% of my week on production logistics to maybe 10%. The team finally has a rhythm and output is consistent. It's the single best business decision I made in 2025."

— Founder · 7-figure YouTube Channel

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Other ways to work together

Not the right fit?

Advisory and project-based engagements are available depending on your situation.

02 / Advisory

Strategic advisory for CEOs with an ops team.

Two days a month for founders who have an operations lead but want an experienced operator in the room for the decisions you can't outsource.

Learn more →

03 / Projects

Fixed-scope sprints, fixed-fee delivery.

When you know the operational problem and just need it fixed. Defined deliverable. Defined timeline. Defined fee.