Embedded part-time operational leadership for content-led businesses — from start-ups and SMEs scaling content strategy, execution and analytics, through to ad agencies bringing production in-house and reducing third-party spend. I run the business with you for 3–6 months — and leave behind systems that run without me.
Whether you’re a start-up or an established business, this probably sounds familiar.
of small businesses that cross $1M in revenue never reach $10M — losing margin, momentum, and key people as operational complexity outpaces the founder.
Source: U.S. Census Bureau, Statistics of U.S. Businesses (annual receipts data).Fifteen years operating inside creative production — directing, producing, and running global campaigns for Samsung, Mondelēz, Visa, YouTube, and many others. Then six years running the operations behind a $5M+ branded-content slate.
Today, my goal is to add real, lasting value — which is why I work as a Fractional COO, particularly across the content economy. Start-ups and SMEs scaling content strategy, execution and analytics; ad agencies bringing production in-house to reduce third-party spend; production houses, content platforms, and 7-figure creator businesses needing strategic operational vision. The combination — creative judgment plus operational rigour — is rare. It’s the part most of my clients can’t hire for.
All engagements start with a 30-minute exploratory call. No deck, no pitch — just whether the fit is real.
For founder-led businesses in need of scale — anywhere from $200k through to $2M+ revenue. I run the business with you for 3–6 months — fix what’s breaking, build the systems and team structure to support the next phase, and hand back a company that runs without me.
For founders who already have an operations lead but want an experienced operator in the room for the decisions you can’t outsource: org design, hiring, system rebuilds, post-investment integration. Two days a month, focused on what moves the needle.
When you know the operational problem and just need it fixed: workflow rebuilds, team restructures, production-system implementations, post-acquisition integration. Defined deliverable. Defined timeline. Defined fee.
Every engagement runs the same arc, scaled to scope. The goal is not to make the business dependent on me — it’s to make the business work without me.
Audit current systems, workflows, team structure, and output. Identify the three operational levers that move the business most.
Build the operating cadence, accountability structure, and tooling. Align the team around clear priorities and a weekly rhythm.
Roll out the new systems alongside the team. Coach leads on running them. Solve problems in real time. Make execution the default.
Document, train, and remove founder dependency. Leave behind a business that runs without me — or you, if you want it to.
Two recent engagements illustrating the work.
Founder-led YouTube business with 12M subscribers on the main channel and 3.7M on the secondary channel. Revenue was strong but the operation needed order brought to chaos. Consistency was lacking, infrastructure was struggling, and output had stalled. The founder was the bottleneck on every script, edit, and thumbnail. Employee sentiment was diminishing, and the culture was under strain.
30-person production house with revenue upwards of $10M. The founders wanted to understand how to scale further — and what was holding the team back from getting there — without losing quality, motivation, or drive. Each employee operated with different working styles and perspectives, leaving three senior producers each running their own ad-hoc systems.
Names lightly anonymised for the mockup. Replace with real testimonials, photos, and LinkedIn links — buyers at this level will check.
If you’re a founder or CEO of a creative-led business ready to step out of the day-to-day, send me a note. I respond personally within 48 hours.